Everyone watches the movie together in the same room, but through VR headsets instead of a traditional screen.

Intelligent blurring alongside the edges of the frame bleeds the film into your surroundings, making you feel as if you are experiencing the movie rather than watching it.

Before it starts, you set your experience: get warned before jump scares, adjust your screen size, and turn subtitles on or off. Same movie, same room, but a different experience for every person in it. Limited seats, $25 a ticket. Last time we sold out fast.